W ow! Had to reach out to you and say the Tortuga Bay Premium Beard Butter is like no other butters I’ve tried. I couldn’t really smell it if you will in the container but once I put dime size amount in my long goatee it just popped. I was worried the cinnamon would over power your other spices but nope. The cinnamon is so light it really lets the other spices come out. I can only describe it as a clean spicy good smell. My goatee feels so light, fluffy, and airy. It’s such a good feeling that’s kind of hard to describe. No grease. No shine. Just what I wanted!