It's a very good very clean smell. I would liken this to a nice manly body wash. Very clean smelling. Goes on without a greasy feeling and smells good. The smell fades quickly, but if you're planning on swapping out your cologne for a beard/body lotion, you're a silly little guy. If you want the smell to be noticeable to people, apply it only a minute or so before interacting with them. Personally, when I have guests over, I lotion up as soon as they send me that "I'm here" text.
Excellent product for rehydrating the skin also smells great.
They leave you no choice but to like there products... Great stuff I would recommend them time after time.. thank you all that had a hand in this company..
Amazing smell.. fast shipping.. definitely going to buy more of there products in the near future..